Jonny Quest Digital Style Guide

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The Jonny Quest Digital Style Guide was a merchandising tool issued to potential customers by Cartoon Network in anticipation of the premiere of The Real Adventures of Jonny Quest. Using Quicktime navigation, it featured five sections: Program Introduction, Brand Identification, Product Applications, Design Elements and Character Art. One could select a section after watching a preview movie of several clips; the introduction gives a small blurb on the show and the disc's purpose. Brand Identification includes packaging designs, "hang tags", logos, and legal information. Product Applications features four different themes for projects, called Aero, Hydro, Terra, and Questworld.

Digital Style Guide Text

  • Program Introduction

Welcome to The Real Adventures of Jonny Quest. What lies beyond is more than a destination. it is a departure, an equivocal journey into a brave new world of exploration and adventure. It is, in one word, Quest.

A virtual fountain of ultra cool information. The following pages intertwine edge-of-your-seat excitement with cutting edge technology: inspiring unlimited Quest-Worthy possibilities.

From the exploration of Brand Identity and Product Applications, to the disclosure of trend-setting Design Elements and hyper-dynamic Character Art, everything you need to completely commander the look and feel of the ultimate Quest experience is here.

Get wired and plug into the action. Follow your creative instincts, unleash your imagination, and dive deep into the high-octane infinity of The Real Adventures of Jonny Quest.

  • Synopsis

Exotic locales and uncompromising climates et the stage for the characters of The Real Adventures of Jonny Quest. Jonny, the adventure seeking, risk taking teenager is joined by his father, Dr. Benton quest; his philosophical Indian friend Hadji Bingh; that ageless man of action, Race Bannon; Jessie, Race's quick thinking daughter; and the ever loyal masked bulldog, Bandit, as he journeys into worlds unimagined, chasing adventures only dreamed of.

Exploring nebulous legends, lost civilizations, and the Cyberspace of QuestWorld, Jonny and the entire Quest Team come face to face with the most wretched and diabolical villains of the known and virtual worlds.

Real heroes. Real danger. The Real Adventures of Jonny Quest will make kid wonder, "What if that were me?"

  • Product Blister Card

Cutting edge imagination has been combined with a maelstrom of inspiration to create these high performance blister cards that virtually explode with the non-stop excitement of the Real Adventures of Jonny Quest.

  • Hang Tags

These bold, logo driven hangtags are a solid representation of the strength and durability of the Quest name. Whether you choose the standard, more traditional hangtag, or its official "dog tag" facsimile, you can be sure that each and every identification label is certifiably authenticated by Quest laboratories.

  • Product Applications

Throughout the Real Adventures of Jonny Quest, Jonny, Hadji, Jessie, Race, Dr. Quest, and Bandit travel beyond the four known corners of the world to experience an unprecedented quartet of majestic but impetuous locales; weach one encompassed in an aura all its own.

Aero. Deep space. Wide open skies. Blue Vistas. This dominion screams of warp speed and zero gravity. A cyclone of sheer velocity, Aero is flight.

Hydro. Rippling with the mystery of the open sea, this is the place of lost cargoes, sunken treasures, and forgotten sailors. it is the land of roaring rapids and crystal streams. The elixiir of life; water.

Terra. From cloud-capped mountain tops, to pavement laden cities, to the nethermost center of the Earth, where volcanic thunders burn white hot. Terra is the foundation of our planet. A molten core of fire.

QuestWorld. The vortex. A Virtual Reality of indiscernible circuitry and hi-tech fascination. QuestWorld is a neon battleground of digital logic where man and machine converge as one.

Wired with distinctive colors, textures, and perspectives, each environment is truly its own adventure. Integrate these aspects with your imagination to maximize the impact of the Quest identity.

From: Merchandise